8 tips to successfully livestream and engage a new audience

I’ve been showcasing properties in front of the camera for much of my career. I’ve uncovered my own formula for what works when streaming video to a live virtual audience and what doesn’t. Here are my top tips. Continue reading

$1.3B Robyn + Rachel Group rejoins Sotheby’s after 1 year at Compass

Brokers Robyn Kimura Hsu and Rachel Schindler have rejoined Realogics Sotheby’s International Realty. The four-person Robyn + Rachel Group has a lifetime sales volume of $1.3 billion. Continue reading

Social media tactics top agents rely on in their marketing plan

The social media ecosystem is complex, and established platforms are facing challenges. In this fraught landscape, which social media channels can luxury agents rely on? Two leading agents weigh in.
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Why eco-certification is driving value in luxury home sales

While you’ve likely encountered eco-certifications for homes, there are also eco-certifications for real estate agents. Here’s what they are and why they matter to grow you book of business. Continue reading

Alexanders partner with top Compass agent for LA expansion

Tal and Oren Alexander are expanding to Los Angeles, and they’ve recruited top agent Tyrone McKillen to lead their office, according to an announcement Thursday on Instagram. Continue reading

Top agents explore 2023 market trends, data and opportunities

What’s in store for 2023? Join Brad Nelson, chief marketing officer at Sotheby’s International Realty, on January 26th for the Insider open webinar, where top agents will explore this year’s market trends, data, and opportunities. Continue reading

Bernie Madoff’s penthouse pulled from market: No buyers

The three-bedroom, three-and-a-half-bathroom property at 133 E. 64th St. on the Upper East Side sat on the market for 7 months without an offer, according to a report. Continue reading

How luxury real estate is developing in the metaverse

The metaverse is quickly becoming a platform, or a collection of several platforms, where you can advertise, socialize, build, and explore. It’s no wonder we’ve started to imagine how to bring real estate to this realm. Continue reading

How these agents use storytelling tactics to excel in home sales

“Storytelling is so powerful in sales,” say these leading luxury agents. “I am constantly telling stories — whether it’s in my social media, magazine ads, or in-person on a listing interview. Stories are what piece everything together.” Continue reading