As AI generative applications like ChatGPT become integrated with operations and systems across real estate firms, these tools will help scale bespoke services to clients and prospects in a way that will empower brokers to offer value in an ongoing way… Continue reading
The quality of listing images can have a powerful impact on the immediacy and quantity of inquiries — not to mention the value of those initial offers. Continue reading
There have been several instances within the past few years where the lack of a suitable office space has been the deal breaker for clients. Even if a home checks all the other boxes, office space can often be non-negotiable. Continue reading
Luxury buyers place a high value on acquiring the world’s most iconic brands, so it’s only natural they would appreciate an acclaimed name when making their next great real estate purchase.
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Bedrooms that promise great comfort and sanctuary can generate a visceral response. Well-designed bedrooms can inspire a heartfelt reaction that buyers won’t be able to ignore. Continue reading
Taking an analog approach is a powerful way to focus the mind, reconnect with the body and devote full attention to the details of a particular client or task. For many, it also fuels creativity and helps them process and retain more information. Continue reading
Data is everywhere, but that doesn’t mean it’s captured and leveraged effectively. Despite granularity delivering the greatest results and value, many still resort to sweeping generalizations when discussing real estate. Continue reading
I’ve been showcasing properties in front of the camera for much of my career. I’ve uncovered my own formula for what works when streaming video to a live virtual audience and what doesn’t. Here are my top tips. Continue reading
This week, the spotlight shines on Ivan Chorney, a Miami broker specializing in luxury real estate developments. Continue reading
Brokers Robyn Kimura Hsu and Rachel Schindler have rejoined Realogics Sotheby’s International Realty. The four-person Robyn + Rachel Group has a lifetime sales volume of $1.3 billion. Continue reading