Florida indie brokerage unveils agent tech platform, plans expansion

Automated Back End provides agents with automation and collaboration tools, e-signing software and one-click marketing. It is designed to work on all of an agent’s electronic devices. Continue reading

11 things agents should know about working with millennials

Each generation bears its own unique characteristics. For the millennial generation (those born between 1978 and 1995), homeownership is a top priority. But college debt and uncertain job prospects mean that they often have to move back in with their p… Continue reading

4 terrible ways to get ‘likes’ on social media

Many agents want to engage with their “friends” on social media, but there’s certainly a wrong way to do it. Here are four things agents should never do to get likes. Continue reading

Berkshire Hathaway HomeServices teams up with Adwerx for online marketing

Berkshire Hathaway HomeServices announced Tuesday that it has teamed up with Adwerx for a program that will create internet ads targeting people who visit agent websites. Continue reading

Success stories from Startup Alley: BoxBrownie

Inman Connect is the real estate industry event that launches real estate companies. Through Startup Alley, a dedicated sponsorship opportunity available to the hottest new companies to enter real estate tech, emerging companies have the opportunity to… Continue reading

5 tips for taking your up-and-coming listing from ‘for sale’ to ‘sold’

As the listing agent of a property in an up-and-coming neighborhood, you have so much opportunity to capitalize on a trending location. Here are five tips for moving your listing by tapping into what the buyer is looking for. Continue reading

Do your clients tell their friends about you?

Ideally, your clients should think of you in the same way they think of their regular service providers like their hair stylists, accountants and dentists. Everyone needs a great agent. Here’s what you need to do to shift that mindset in your clients. Continue reading

4 fears agents need to embrace to truly connect with their audience

Creating truly great content requires something we often try to avoid at all costs: vulnerability. Here’s how to embrace that vulnerability and get over your fears to connect with people on a deeper level through your content. Continue reading

11 Ways to Outsmart Marketers at Their Pricing Games

Whether you call it dynamic pricing, surge pricing, demand pricing or time-based pricing, marketers’ maddening practice of changing prices according to demand and supply is here to stay. Long practiced in the travel and hospitality industries, this sys… Continue reading