10 tips for perfecting direct mail (and keeping it out of the trash)

Direct mail needs to be sent to the right audience at the right time and with the right message.Here’s how to get your message into the hands of your intended audience (rather than the trash) for the most impact. Continue reading

How this agent fine-tuned his prospecting skills for 2019

Have you ever looked at the contacts you’ve made after a grueling prospecting session and wondered what’s the point? A person can only hear the word “no” so many times before getting discouraged, right? Here’s how Ramon Sanchez is making traditional pr… Continue reading

Offerpad hires Zillow vet, promises cash offers within in 1 hour

Offerpad, the Arizona-based online fast homebuying and re-selling company, announced Wednesday that it has hired Bryan LaFranchi to lead its program in which homesellers can get all cash for their old properties and put the money toward the purchase of… Continue reading

Compass sued over a single decimal point

According to the complaint, The Mark Company orally agreed to pay RRA 16.25 percent of gross sales commissions from the sales of condominium units at an ultra-luxury development in San Francisco, 181 Fremont St. The companies signed a letter agreement … Continue reading

3 simple tips for helping buyers fall in love with the neighborhood

A house can be changed physically to fit the buyers’ needs, and then it becomes their home. A big piece of feeling at home is falling in love with a neighborhood. Here are three tips for helping buyers want to take it to the next level with a neighborh… Continue reading

How Apple’s new updates could shake up real estate

Improvements to Apple Maps should be especially handy for agents who like to use voice commands with their iPhones, as those phones default to Apple’s proprietary mapping technology rather than that of a competitor such as Google. Continue reading

Connect Las Vegas: The clock is ticking …

Inman Connect is home to outside-the-box thinkers, industry leaders and the most collaborative, innovative and successful community in real estate. Whether you’re returning for your nth Connect or thinking about attending for the first time — now is yo… Continue reading

IDX websites: Worth the investment?

These days, real estate professionals have a host of marketing tools available to them, including custom websites, lead generation tools, customer relationship management and more. However, are these tools worth the cost? Find out here. Continue reading