Tag Archives: marketing

Outbound Engine launches new updated lead-gen apps for mobile

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The company has smartly evolved into mobile marketing, launching a quasi-omnichannel solution for iOS and Android that will help agents manage their web-wide persona, better vet leads and, as the company stated in a phone call, forget about their deskt… Continue reading →

WATCH: Mastering consistency, repetition and reach

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What’s the ROI on a tweet or Facebook post? Zero, unless you’re posting on that platform every single day. To find out how to do that right and avoid content creation fatigue, watch Gil Media Co.’s CEO Carlos Gil onstage at Inman Connect New York. Continue reading →

WATCH: Creating killer video content for under $400

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Get a down-and-dirty look at the must-have equipment and techniques agents need to make stellar video content for less than your monthly coffee budget from Coldwell Banker’s Gustavo Gonzalez. Continue reading →

7 property marketing trends that need to die

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Whether it’s a deceiving description, really unattractive listing photos or blurry videos — none of these strategies appeal to prospective buyers. These “tactics” for marketing listings just need to go away for good. Continue reading →

Union Street Media’s omnichannel approach is helping indie brokers beat portals

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Social, search, display. This Burlington, Vermont, company helps 500+ real estate clients engage, nurture, and close more buyers and sellers with only 30 employees. Continue reading →

Bad Zillow info ‘corrupted’ listing price on $150M mansion: Suit

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The seller of one of the nation’s most expensive real estate listings is suing real estate giant Zillow Group for $60 million in damages. Continue reading →

What ‘The Golden Girls’ can teach you about property descriptions

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If you struggle with writing property descriptions, take a tip from the girls and from some of the standout features of Blanche’s home at 6151 Richmond Street, Miami. Whether you’re listing a tiny condo or a luxury estate, some elements are always wort… Continue reading →

WATCH: What does an amazing brand cost these days?

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Find out what it costs to outsource projects and strengthen top-of-mind awareness, lead generation and social media content. Learn how to know when your efforts are working and how to track the right audience from these marketing gurus. Continue reading →

RE/MAX says new agent tech platform will be ‘best to market’

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Real estate franchise giant RE/MAX is getting ready to roll out its proprietary end-to-end real estate technology platform for agents later this year, competing directly with similar offerings from rival franchise Keller Williams and rival private brok… Continue reading →