Tag Archives: marketing

The Inman Weekender: Gary Keller bashes eXp, RE/MAX doubles down on video, calls for a ban on dual agency and more

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The week’s top real estate industry stories, plus speaker previews of Inman Connect New York. Continue reading →

Is BNTouch the CRM agent-mortgage teams need?

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This software platform for mortgage brokers to find, nurture and close loans can benefit real estate agents too. Continue reading →

Listing Concierge makes marketing easy for Coldwell Banker agents

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Listing Concierge is a web-based clearinghouse for marketing services for agents of Coldwell Banker NRT. Continue reading →

Wanna be a social media influencer? Remember these 5 tips

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Nowadays, a social media profile can say more about a brand than a hundred Yelp reviews — and 80 percent of millennials say they’d prefer to hire an influencer over a real estate agent. If that makes you wonder how to become an influencer yourself, you… Continue reading →

RE/MAX’s new video tool kicks off 2019 marketing blitz

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The company is preparing to launch its 2019 outdoor, radio, digital, TV and social media ads, and the first spots will tout the company’s new free video advertising platform for its more than 120,000 agents. Continue reading →

REAL Trends and Tom Ferry form new company

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Steve Murray, president of REAL Trends, told Inman that the new company will now handle the annual rankings, which will be rebranded REAL Trends & Tom Ferry The Thousand and REAL Trends & Tom Ferry America’s Best Real Estate Professionals. Continue reading →

Dear Marketing Mastermind: How can I perfect my content strategy in 2019?

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In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: perfecting your content strategy. Continue reading →