The deal is digital: A guide to handling it online from lead to close

The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100 percent online, mobile and in the cloud. Here’s a quick list of vendors for each phase of the deal. Continue reading

Mobile app Yaza geo-tags video content for listings and lifestyles

Made for the iPhone, Yaza automatically maps every place you record a video, making it an ideal technology for property tours and neighborhood marketing. Continue reading

Lion & Orb launches new listing marketing program for agents

PressList is designed to generate media coverage for agents’ listings. The service also includes a virtual tour agents can use while in-person showings remain off limits. Continue reading

3 ways to up your Instagram game during quarantine

A thoughtful and targeted social media strategy during this period of social distancing will allow for maximum engagement and impact. Continue reading

10 steps for cutting your brokerage’s budget now

No one could have foreseen the havoc this crisis would wreak on real estate, but now that we are in the thick of it, we can adjust to the situation. Here’s how to adapt and trim your budget for the rest of the year. Continue reading

How to use YouTube to boost your lead generation

Want to easily locate thousands of leads, pay next to nothing for them and have very little competition? You can do exactly that if you’re willing to jump on YouTube, create your own channel, and follow Jackson Wilkey’s advice about how to go about it…. Continue reading

Dear Marketing Mastermind: Are there rules for what to say to clients?

What can you say and do right now to meet the demands of the present and future in your real estate business? Find out what the Marketing Mastermind recommends during this unprecedented time. Continue reading

Want to accelerate your business recovery? Specialize now

When the market rebounds — and it will — owning a niche or specialization will be essential in helping agents revive their businesses all the more quickly. Agents should be preparing for that bounce back today. Continue reading

How to create a Matterport virtual video sizzle reel in 5 steps

Leverage your 3D Matterport Tour with these five simple steps to create a compelling “virtual video sizzle reel” that captures attention and shows your current and prospective clients that you’re adapting to today’s fluid market environment.  Continue reading