Tag Archives: marketing

How the Grinch launched a Baltimore listing into viral fame

By Marian McPherson | December 17, 2018 - 5:49 pm |December 17, 2018 Uncategorized

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The Grinch is selling a charming rowhouse in Baltimore — just in time for the holidays. Continue reading →

CoreLogic acquires digital photo and home tour startup

By Patrick Kearns | December 17, 2018 - 2:46 pm |December 17, 2018 Uncategorized

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CoreLogic has acquired HomeVisit, a real estate marketing and photography company, the data analytics firm announced Monday. Continue reading →

6 tips for using YouTube to get more clients

By Karin Carr | December 17, 2018 - 8:33 am |December 17, 2018 Uncategorized

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YouTube can be a goldmine of leads for your business, not just leads but clients who close. Here’s the secret to getting YouTube to work for your business. Continue reading →

The Inman Weekender, December 15-16, 2018

By Matthew Shadbolt | December 14, 2018 - 4:30 pm |December 14, 2018 Uncategorized

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The week’s top real estate industry stories, plus practical advice to use this weekend. Continue reading →

The Real Word: What does concierge marketing mean for agents?

By Byron Lazine | December 14, 2018 - 8:57 am |December 14, 2018 Uncategorized

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: NRT’s marketing concierge for Coldwell Banker. Continue reading →

How to write listing descriptions that pop

By Christy Murdock Edgar | December 13, 2018 - 8:25 am |December 13, 2018 Uncategorized

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If you want to improve your property descriptions, here are some of the best tips, tricks and hints to help. Consider this your property description boot camp. Continue reading →

Connect the Sessions: What CMOs need to be building in 2019

By Inman | December 12, 2018 - 3:13 pm |December 12, 2018 Uncategorized

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There’s a whole new level of complexity that unfolds when you’re managing marketing campaigns and roadmaps at a company-wide level. Continue reading →

Do 3D home tours matter?

By Jim Dalrymple II | December 12, 2018 - 11:00 am |December 12, 2018 Uncategorized

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Although the overwhelming consensus is that the technology offers real benefits to agents, many users told Inman this week that it’s also limited by high costs, concerns about privacy and a rapidly evolving technology market. Continue reading →

Dear Marketing Mastermind: As prices soften, how can I make my listings stand out?

By Christy Murdock Edgar | December 11, 2018 - 9:32 am |December 11, 2018 Uncategorized

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In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: creating an unforgettable client experience. Continue reading →

5 content marketing options for your growing business

By Pauline Farris | December 10, 2018 - 10:20 am |December 10, 2018 Uncategorized

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Great content not only pushes your services — it entertains and inspires. So what kind of content can you use to best showcase your business, and how can you make the best of it? Here are a few ideas. Continue reading →