With Rocket deal, Compass strikes at organized real estate. ‘It really seems like war.’

“If I was a large MLS, I would be having war room discussions about what our model is going forward in a worst case scenario,” one industry veteran told Inman. Continue reading

How Google could become real estate’s next big gatekeeper

In this week’s Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape? Continue reading

Google just entered real estate, but the real shift isn’t about listings

The next era of real estate won’t be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply. Continue reading

Analyst: Portals like Zillow face ‘long-term risk’ from Google real estate experiment

Google is displaying real estate listings as search results in some markets — prompting questions about IDX violations and analyst speculation about risks to the portals. Continue reading

KW’s Jason Abrams on the ‘paradox’ of artificial intelligence

Keller Williams Head of Industry and Learning Jason Abrams talks about the balance between technology and touch amid the rise of artificial intelligence. Continue reading

Are commissions still falling? What Intel’s watching in weeks ahead

Upcoming financial filings may offer more clues about the longer-term trajectory for commissions under the settlement environment. Here’s where things stand today. Continue reading

Zillow begins sending warnings to brokers ahead of private listing ban

Zillow Group started notifying brokers on May 28 about listings that weren’t aded to the MLS within 24 hours of being publicly marketed. The portal declined to share how many notices have been sent. Continue reading

Checkmate or alienate? Reactions mixed as firms align with Zillow

NextHome threw its support behind Zillow’s private-listing policy Friday, the second brokerage to officially back the plan, as rival portals and critics of NAR’s Clear Cooperation Policy sounded off. Continue reading

87% of mortgage lead gen comes from referrals and past clients

When it comes to mortgages, Mike DelPrete writes, online lead generation is certainly a piece of the puzzle, but it pales in comparison to the power of referrals and existing relationships. Continue reading