Checkmate or alienate? Reactions mixed as firms align with Zillow

NextHome threw its support behind Zillow’s private-listing policy Friday, the second brokerage to officially back the plan, as rival portals and critics of NAR’s Clear Cooperation Policy sounded off. Continue reading

87% of mortgage lead gen comes from referrals and past clients

When it comes to mortgages, Mike DelPrete writes, online lead generation is certainly a piece of the puzzle, but it pales in comparison to the power of referrals and existing relationships. Continue reading

Leads, conversions and value amid the portal wars: DelPrete

Despite arguments about traffic, industry expert Mike DelPrete writes, the bottom line for the portal wars comes down to revenue. Continue reading

Use software to automate the small stuff, tech leaders advise

Courted CEO Sean Soderstrom, Zoocasa CEO Carrie Lysenko and Bramlett Residential Real Estate owner Eric Bramlett debated the impact technology has on homes sales Thursday at ICNY. Continue reading

DelPrete: Guard yourself against ‘propaganda’ in real estate data

The real estate tech strategist laid out how companies often use accurate data to present skewed conclusions — and what real estate professionals can do to spot it. Continue reading

Mike DelPrete looks at the industry through the lens of probability

Tune in to Inman Access, and learn how to tap into the power of probability with industry analyst Mike DelPrete. Continue reading

Pacaso fundraising campaign continues apace despite critique

The campaign’s transparency was questioned following a decision to post “cumulative” financials instead of annualized profits in a pitch sent to investors that drew fire from an industry analyst. Continue reading