Recent months have seen team after team decamping for eXp. To figure out why exactly so many teams are joining eXp at this specific moment, Inman reached out to team leaders across the U.S. Continue reading
In 2018, Zillow set itself lofty goals when it entered the mortgage business. Three years later, Zillow’s actual performance is far, far below its predictions, which highlights how difficult the mortgage space is, not just for Zillow, but also for ever… Continue reading
The suit claims eXp tried to solicit franchisees whose contracts with RE/MAX weren’t over yet, and that it misrepresented RE/MAX’s commission splits, among other things. Continue reading
How are brokerages evolving given that teams are less constrained by geography thanks to powerful new upstart companies, even as control of real estate technology becomes more centralized? Dive into Part 1 of Inman’s New Normal series. Continue reading
Leading industry analysts shared with Inman their evaluations of Compass’ earnings and how the path to profitability could impact agents. Continue reading
It appears that Zillow’s longstanding traffic lead over realtor.com is diminishing. It’s insignificant in terms of competitive advantage and revenue uplift — and might simply be an artifact of pandemic browsing patterns — but it does reveal a deeper tr… Continue reading
The coverage of Zillow’s latest results is fantastically uninspiring. Lots of big numbers, devoid of context. But when the dots are connected they reveal a rich story about the business’s evolution to Zillow 2.0. Continue reading
Attempting to directly compete with market-leading real estate portals is an incredibly difficult proposition — with success unlikely. The smart challengers understand this game and how it’s played, not trying to overtake the leaders, but instead build… Continue reading
The iBuyers are down but not out. Recovery continues at pace, and the business model is undoubtedly here to stay, but not without its recovery challenges. Continue reading
Over the past three years, the largest iBuyers — Opendoor, Zillow and Offerpad — have spent over $200 million advertising directly to consumers. That spend peaked in 2019 before slowing during the pandemic. Historically and today, Opendoor appears to b… Continue reading