Tom Ferry on buyers, branding, brokerage: The Real Word

This week: Byron Lazine and Nicole White are joined by special guest Tom Ferry offering insights on marketing to millennials and expanding your brokerage’s end-to-end capabilities. Continue reading

What time is most popular for home searches? The Real Word

This week: Byron Lazine and Nicole White offer insights on a “savagely unhealthy” housing market, longer homeownership tenures and the most popular time to search for homes. Continue reading

Epic fail or shifting market? The Real Word takes on Brad Inman’s op-ed

In this edition of The Real Word, Bryon Lazine and Nicole White discuss Brad Inman’s op-ed on the controversy at Better Mortgage and Zillow’s iBuying exit as well as Trulia’s plans to ditch crime data. Continue reading

What lenders brawled over in Atlantic City: The Real Word

In this edition of The Real Word, Bryon Lazine and Nicole White discuss a fight that broke out in Atlantic City, Redfin’s call to drop crime data and Jay Thompson’s new app for agents. Continue reading

The Real Word’s top 199 moments

The Real Word is about to hit its 200th episode (next week!), and Inman has been there for all of it! Here Byron Lazine and Nicole White revisit their fave highlights from 199 episodes full of commentary on real estate’s major news — plus all the fun i… Continue reading

Is Oregon’s ban on love letters in legal trouble? The Real Word

In this edition of The Real Word, Bryon Lazine and Nicole White discuss a lawsuit that’s fighting Oregon’s ban on love letters, top changes from the NAR annual conference and Real Estate Creative’s social media content. Continue reading

‘This is definitely a red flag’: The Real Word on Zillow’s big pause

In this edition of The Real Word, Bryon Lazine and Nicole White discuss Zillow’s latest move to pause homebuying, the client who shot his agent after buying a home sight unseen, and the agent who posed for listing photos in the buff. Continue reading

The Real Word: Tom Ferry’s top tips for 2022

In this edition of The Real Word, Bryon Lazine and Nicole White discuss key takeaways from the 2021 Tom Ferry Success Summit, Opendoor’s $9 billion debt war chest and the perks of being a one-stop shop brokerage. Continue reading

The Real Word: Why were iBuyers put on blast on TikTok?

In this edition of The Real Word, Bryon Lazine and Nicole White discuss a viral TikTok video that criticizes iBuyers, what Americans are willing to sacrifice for a home, and the “Conjuring” house that’s now on the market. Continue reading

The Real Word: Why Evergrande’s $300B debt matters

In this edition of The Real Word, Bryon Lazine and Nicole White discuss Evergrande’s financial crisis, a Florida agent who’s being sued in $4.8 million transaction, and the paint color that can cool a home better than air-conditioning. Continue reading