Why iBuying is the new Zestimate

Between Zillow’s powerful grasp over the start of the consumer homebuying journey and the relative ease of instant online offers, it’s no question that the listing powerhouse can dominate this new frontier of buying and selling. Continue reading

PREVIEW: New massive iBuyer report from Mike DelPrete

Mike DelPrete, a real estate tech advisor and strategist, has a new comprehensive iBuyer report out to help educate the real estate industry about the growing presence of the quick-close, all-cash investor-backed buyer that’s begun to percolate in mark… Continue reading

Here’s why this broker started his own iBuyer

Lamacchia Development, a sister company to the Massachusetts-based Lamacchia Realty, closed on its first home through the company’s iBuyer program, Offer Now. Continue reading

New tool allows consumers to compare iBuyer offers nationwide

Zavvie has launched Offer Optimizer, a tool that allows homeowners to compare instant offers from Offerpad, Opendoor, Zillow Offers and Redfin Now. Continue reading

Zillow is testing self-guided home tours to compete with iBuyers

Zillow is piloting a new program in Phoenix that gives prospective homebuyers access to the online behemoth’s homes without appointments or even agents. Continue reading

Zillow airs first iBuyer ads, touts name recognition

Online real estate giant Zillow has begun airing its first-ever iBuyer TV ads, which lean heavily into the company’s widespread name recognition and play up the program’s ease of use. Continue reading

Redfin iBuyer offers usually rejected: Redfin chief executive

Glenn Kelman said most who receive offers from his company’s iBuyer program reject those offers, but he argued that the program still helps sell houses. Continue reading

Bain Capital execs: iBuyers are foes of brokers and homebuyers

Merritt Hummer, a principal at Bain who spoke with Harris and during a second Inman Connect session Friday, also painted iBuyers as antagonists to consumers themselves. Continue reading