CoStar-owned UK portal accused of making ‘misleading’ traffic claims

The portal wars in the UK are heating up, as CoStar-owned portal OnTheMarket (OTM) fights accusations of using “misleading” traffic data to dethrone competitor Zoopla as the second-most trafficked home search site in England, Scotland, Wales and Northe… Continue reading

‘Millions More Buyers’: What’s a real estate portal’s competitive advantage?

Real estate portals benefit tremendously from network effects, which is the key factor that gives them unprecedented market power and an impregnable moat to repel competition. Let’s take a look at international portal leadership across three markets an… Continue reading