Tag Archives: opcity

The biggest mergers and acquisitions of 2018

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The year in real estate was marked by big-name brokerages and franchises using their capital to gobble up market share and boost their value propositions with enhanced agent technology. Continue reading →

Zillow gets into the leads referral business

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The new pilot program, which launches in Florida under Premier Broker, will allow brokerages to generate leads with no upfront costs. Continue reading →

How realtor.com just got way better at lead conversion

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News Corp., owner of realtor.com, announced the $210 million acquisition of lead qualification service Opcity. With this acquisition, realtor.com dives deeper into the lead conversion funnel in a major way. Continue reading →

Move nabs another brokerage license with Opcity acquisition

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Opcity has a brokerage license in its home state of Texas, but the company does not represent homebuyers or sellers and that will not change after the acquisition, according to Move and Opcity. Continue reading →