Real estate apps are sharing user data with Facebook

Popular real estate apps have been quietly sharing data with Facebook, reportedly even when users didn’t log into or have accounts with the social network. Continue reading

Open Listings in Dallas gets folded into the Opendoor brand

Open Listings will cease using its own branding in Dallas this month and carry on under the banner of Opendoor, which became its parent company last fall. Continue reading

Redfin iBuyer offers usually rejected: Redfin chief executive

Glenn Kelman said most who receive offers from his company’s iBuyer program reject those offers, but he argued that the program still helps sell houses. Continue reading

Opendoor’s ‘nightmare’: KW agents backed by their own iBuyer

In a presentation at Inman Connect, real estate consultant Michael DelPrete said Opendoor’s “nightmare scenario” is 160,000 Keller Williams agents “in people’s living rooms and kitchens waving around an iBuyer brochure and saying, ‘We do that, too.” Continue reading

Consumers want an Amazon-like experience when closing

Consumers who are used to being able to buy things with a single click want a similar experience when purchasing real estate — and they’re pushing the industry to innovate in complex areas that have long resisted disruption. Continue reading