How to price properties in a wildly fluctuating market

As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here’s how to keep up with your local market and help your clients make the best decision p… Continue reading

Get top dollar fast: 10 things sellers need from their agents now

As we transition out of an intense seller’s market, agents need to dust off the fundamentals and adapt them to the local market, property types and sellers to give their clients the back-to-basics guidance they need right now. Here are 10 things seller… Continue reading

Interactive Virtual Tours’ floor plan product faces a tough field of competitors: Tech Review

To fully leverage Interactive Virtual Tours floor plan tool, the user needs two additional vendors: one to produce a floor plan and one to produce the photos. Given what’s out there today, this seems more than mildly inconvenient. Continue reading

What Zillow shutting down iBuying means for agents

Zillow is not going away, and iBuyer programs are still disrupting. Those are the facts — but there’s a massive opportunity to step up and step into your own role as a real estate professional. Here’s what you need to know. Continue reading

Are 0% commissions looming on the horizon?

Industry veteran Bernice Ross argues that a business model in which a brokerage makes the majority of its profits from ancillary services like mortgage and title is not sustainable in the long run. Continue reading

Zillow Offers collapse is proof of the Zestimate’s inaccuracy

Bernice Ross has written about the inaccuracies of the Zestimate since it launched in 2006. Here, she outlines why Zillow’s decision to shut down its iBuying business is more than just a response to the extreme volatility of the Zestimate, but rather a… Continue reading

Why this Keller Williams team leader is betting big on the company’s future

The line between brokerages and large expansion teams is already blurry, but they can co-exist. Here’s why expansion team leader Adam Hergenrother is investing in the future of Keller Williams’ teams with the rebrand to Livian and further growth invest… Continue reading

Zillow exits iBuying: 5 things you should know

Zillow announced Tuesday that it is exiting its iBuyer business, Zillow Offers. After racking up over $1 billion in losses over 3.5 years, Zillow is closing the business down, a move that has significant implications for the real estate industry. Continue reading

Be a better buyer’s agent: 6 steps for an exceptional client experience

Buyers need a competent agent who follows a system that ensures that all essential details are systematically handled effectively and promptly. Here’s a step-by-step system that’ll make you a hero in your buyers’ eyes. Continue reading