We all know that real estate agents take to Facebook groups to ask the tough questions, often causing more issues. One such agent asked: “How do you talk your buyer into paying more than appraised value for a home? Is there a script you use?” Jay Thomp… Continue reading
Marketer excels at executing on your marketing plan, helping you reach the people you determine will best serve your business plan. The Norway-based company is planning on making its way to the United States. Continue reading
“Dear Zillow, it’s not me, it’s you,” writes agent Meg Jones Mullin. Here’s why she cut back 80 percent of her $5,000-a-month Zillow lead spend. Continue reading
The user experience does a good job of recognizing the critical nature of simplicity. That seems obvious, but solutions to the problem of how to help agents create a social presence vary across the industry, and this is one of the better ways to do it. Continue reading
Within the context of long-term industry disruption, Zillow’s loss may simply be an embarrassing detour on its inexorable march to transform real estate. Continue reading
In response to the Department of Justice hitting back against a petition from the National Association of Realtors, NAR president Charlie Oppler urged the DOJ to honor their agreement, calling for fair markets, fair housing and a fair chance for small … Continue reading
In this edition of The Real Word, Bryon Lazine and Nicole White discuss Zillow’s latest move to pause homebuying, the client who shot his agent after buying a home sight unseen, and the agent who posed for listing photos in the buff. Continue reading
The best thing we can do for our businesses and for each other is to be honest about the services we provide, how we work and even how the industry itself works. We need to promote our services without suggesting that the competition is greedy, incompe… Continue reading
It’s a struggle for most teams and brokerages to find, partner with, and ultimately retain real estate agents. What can you do about it? Keller Williams expansion team leader and brokerage-owner Adam Hergenrother says by creating a culture of freedom a… Continue reading
The current problem seems to be unique to Zillow. Other iBuyers saw the signals and made adjustments while Zillow kept on buying; either it missed the signs or proceeded anyway. Regardless, it’s a timely reminder that growing an iBuyer business is chal… Continue reading