3 steps to reduce client retreat during times of uncertainty

You have an immense amount of control over how to respond to market disruption, and investing your time and effort into cultivating your book of business might be the highest return on investment work you can do today. Continue reading

Don’t be a stealth agent! Even during the COVID-19 crisis

Make it a priority in your daily schedule to connect with current and past clients as well as everyone in your sphere of influence. Continue reading

Filmmaker-inspired video app wants your help in beta testing

The app comes with a shot list and in-screen shooting recommendations to ensure users capture everything that makes a video worth watching. It was developed by a filmmaker and former Sothebys executive. Continue reading

Could coronavirus mortgage payment relief spell trouble for the industry?

A provision of the CARES Act allows for mortgage payment relief to help struggling families, but it could have an unintended negative effect on the real estate industry. Continue reading

Mobile app Yaza geo-tags video content for listings and lifestyles

Made for the iPhone, Yaza automatically maps every place you record a video, making it an ideal technology for property tours and neighborhood marketing. Continue reading

Opendoor layoffs are a retreat not a defeat

Opendoor announced it’s laying off 35 percent of its workforce. The move, designed to give Opendoor more runway, increases its chances of survival, but it comes at a competitive cost. Continue reading

10 steps for cutting your brokerage’s budget now

No one could have foreseen the havoc this crisis would wreak on real estate, but now that we are in the thick of it, we can adjust to the situation. Here’s how to adapt and trim your budget for the rest of the year. Continue reading

Why the COVID-19 crisis isn’t like 2008

With climbing unemployment rates, this year’s crisis might feel like déjà vu. However, there are key differences between the coronavirus-induced recession and the Great Recession. Continue reading

Dear Marketing Mastermind: Are there rules for what to say to clients?

What can you say and do right now to meet the demands of the present and future in your real estate business? Find out what the Marketing Mastermind recommends during this unprecedented time. Continue reading