Tag Archives: Opinion

Keeping It Real: Marketing tips that can future-proof your business

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On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer discusses how to market and ensure the longevity of your business from content creation to targeting to door-knocking. Continue reading →

Does Amazon’s partnership with Realogy spell doomsday for agents?

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Industry reaction to Amazon entering the real estate world through a partnership with Realogy was swift and strong, but it might not be as big of a deal as it’s made out to be. Continue reading →

Friends sold quicker? How to explain it to your sellers

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When your clients are looking to sell their house, and the home sits on the market for months, it’s easy for both the clients and you to become frustrated — especially when their friends’ house sells fast. Here’s how to broach the subject with your sel… Continue reading →

Choosing a mini-me: 4 tips for finding the right protege

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In our industry, the importance of “protege building” is not widely discussed. In a day and age when the competition is tough and egos run high, how do you find the right mini-me to pass along your wealth of knowledge to? Continue reading →

The Real Word: Baird & Warner CEO’s bold statement

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Steve Baird, CEO of the 160-year-old Chicago brokerage said, “The buyer should pay the buyer agent,” in an Inman interview. Continue reading →

Keeping It Real: How to squeeze the day for all it’s worth

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Regular contributor Peter Lorimer turns an eight-hour workday into 16 hours of productive time — every day. Learn his productivity secrets here. Continue reading →

ICLV Startup Alley: 6 intriguing stops worth making

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Startup Alley at Connect is a pulsing, technology-infused pathway into the future of the industry. Here are a few of the companies that have gained my interest. Continue reading →