Tag Archives: Opinion

Stop bashing your competitors! Master your craft

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You know how people keep saying that there will be fewer real estate agents in the future? It’s time for you to wake up and focus on how to be one of the ones left standing and thriving in the age of automation and easily accessible residential real es… Continue reading →

The Real Word: Is NAR spending too much on building software?

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, the National Association of Realtors has had its drama with building tech, including the current lawsuit from a former RPR contractor. Continue reading →

Keeping It Real: 3 things agents must do to stay on top of their game

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Jack of all trades but master of none? Not acceptable! On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer illustrates what it really takes to become a master of your craft. Continue reading →

WATCH: Should you franchise? 3 ‘boss ladies’ weigh in

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In this video, regular Inman contributor Dr. Lee Davenport sits down for a candid conversation with RE/MAX Prestige Broker-Owner Carla Harmon, Engel & Völkers Atlanta Managing Broker Christian Ross, and Sovereign Realty & Management CEO Karen… Continue reading →

Where’s a real estate agent’s place in polarized times?

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A real estate agent’s role is that of a leader, ambassador, problem-solver — a pillar of the community. When times are tough, issues are polarizing, and clients could fall on either side, agents need to lead, inspire and unify. Continue reading →

Think tech will replace agents? 55 things an app can’t do

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Slowly I descended, spiraling down into yet another discussion about the impending demise of the real estate agent. Having been down that road countless times, I know I might be preaching to the void, but I’ll try once more. Continue reading →

What if SoftBank’s big bet is wrong?

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Softbank has bet big on disrupting real estate, but what if the fundamental assumptions underpinning its bet are wrong? Unlike the taxi industry with drivers treated as commodities, high-earning real estate agents with valuable connections aren’t easy … Continue reading →