Pushback on DEI progress ignores the business case for diversity

Recent legal decisions have cast doubt on the value of diversity, equity and inclusion initiatives. Keller Williams Head of Inclusion and Belonging Julia Lashay Israel outlines why they’re more important, and impactful, than ever. Continue reading

Get to know these ‘Selling the OC’ agents in their own words

Want the Real Tea on “Selling the OC”? Inman asked The Oppenheim Group agents to share a few things you probably don’t know. Here are the Netflix stars’ fun facts, along with personal pictures. Continue reading

Here’s what you can do to mitigate the ‘lock-in effect’ for clients

Splitero CEO Michael Gifford explains how rising interest rates and limited housing inventory are intensifying the real estate “lock-in effect,” leaving homeowners feeling trapped in their current properties. However increased home equity could offer s… Continue reading

What agents need to talk about when they talk about commissions

Now that Anywhere has announced a deal on the bombshell commission lawsuits, it’s time to take a look at the way you communicate with buyer clients moving forward. Trainer and author Bernice Ross offers a step by step guide to make sure you’ve got your… Continue reading

‘Selling the OC’ matters more than you think right now. Here’s why

Where’s the line? Season 2 of “Selling the OC” is a real-time exploration of what’s appropriate in the workplace as the drama unfolds both at The Oppenheim Group and on the national stage. Continue reading

Everyone is confused about NAR. Just look at the comments section

Broker Teresa Boardman writes that the lack of transparency from NAR and its leadership has led to a disconnect between agents and consumers. Many perceptions and misconceptions are rampant, and it could spell disaster for the future of NAR. Continue reading

Don’t let equity fall through the cracks as ‘we’ rebuild NAR

Amid massive leadership challenges, trainer and DEI expert Dr. Lee Davenport takes a deeper look at the “we” in NAR’s “That’s who we R” slogan and what it means to be a Realtor right now.  Continue reading

‘Affordability’ is a dirty word in real estate. It’s time for that to change

Lack of affordable housing, rising home prices and soaring interest rates are making the dream of homeownership dangerously unachievable, writes broker, coach and consultant Zak Shellhammer. Continue reading

Real estate’s reputation is taking a beating. Blame NAR and reality TV

From unrealistic portrayals on reality TV to NAR’s unfolding scandal, the industry’s reputation will suffer until consumers are offered a better deal, writes NextHome broker-owner Edward Svec. Continue reading

DelPrete: Legacy brokerages make strides, but upstarts have the edge

Shifts in the housing market are exposing underlying changes and the strengths and weaknesses of existing business models, including upstarts like The Real Brokerage, Mike DelPrete writes. Continue reading