Tag Archives: Opinion

You owe it to yourself to challenge buyer love letter misinformation

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Question misconceptions and challenge the status quo to put this powerful buyer tool to work for your hopeful clients, writes trainer Darryl Davis. Continue reading →

WATCH: The right lender can make buyer love letters obsolete

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Not crazy about buyer love letters? Mortgage expert Rick Guerrero says that a great lender can reach out to the listing agent on a buyer’s behalf to offer information and reassurance. Continue reading →

Will AI replace real estate agents?

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While AI has the potential to automate and certainly enhance many aspects of the real estate industry, writes California Realtor Ken Sisson, it is unlikely to replace human agents completely anytime soon. Continue reading →

Learn the strategies of this self-proclaimed ‘door-knocking champ’

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As community life and face-to-face interactions become more rare, door-knocking as a lead generation and nurturing tool becomes even more powerful. California agent Ernesto Vargas offers his best how-to advice for developing a door-knocking habit.
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4 big takeaways from Inman’s first-ever property technology survey

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Tech stacks can be a challenge and the cost of keeping up with new technology can be a burden, RAMUS Real Estate broker-owner Erica Ramus writes in response to our inaugural proptech poll. Continue reading →

Ready to blow up your team? 5 tactics to turn it around

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Feeling the pressure and frustration of the market? Thinking about blowing it all up? It’s time to take a hard look at your organization, and the way you do business, so that you can flourish in today’s market, Craig Reger writes. Continue reading →

Unconventional mortgage loans: Help for 1099 clients and investors

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For agents, sharing these programs with those who would not normally qualify for a traditional conventional loan can be a huge lead generator for their business for many years to come.  Continue reading →

When it comes to Instagram, how personal is too personal?

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Start infusing your personality and perspective into your social media content to connect with your audience and increase engagement, writes social media expert Maris Callahan Messervey. Continue reading →