Stop losing deals: Ask ‘why?’ to find buyers who won’t back out

Asking the right questions that start with “why” can reveal your buyers’ true motivations and keep contracts from falling apart, writes broker Annette DeCicco. Continue reading

Switching brokerages? Here’s your ultimate brand transition playbook

Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact. Continue reading

Good manners, better business: Mastering hellos and goodbyes

Bookending your conversations with polite greetings and salutations ensures that you’re communicating more effectively while building better relationships. Continue reading

10 things you should absolutely not let AI do for you

If you’re a real estate pro who leads with heart, hustle and actual human connection, Stacey Soleil shares the things you should handle yourself. Continue reading

Breaking bad news: How to have tough client conversations

The energy you bring to client communication, Rachael Hite writes, can be the difference between a peaceful process and buyer or seller meltdown. Continue reading

What’s your plan (if you have one) for communicating compensation?

With widely divergent views around the posting of cooperative compensation, what’s your plan for talking about commissions? Continue reading

What ‘Inventing Anna’ can teach us about vetting colleagues and clients

Humans are wired for connection, but how do you know whether or not you can trust that new acquaintance? Learn how to put them to the test and ensure that you’re building an authentic and vettable professional network. Continue reading