Foreclosures are on the rise. Here’s how to lean into the shift and develop a new income stream

With foreclosure activity ticking upward, agents can learn from seasoned REO pros to build new streams of income during an economic downturn, Annette DeCicco writes. Continue reading

How to define your target audience without losing existing business

Build your brand around a location or property type you’re passionate about, Nick Schlekeway writes, and watch your business take off. Continue reading

11 things to know before launching as a luxury real estate agent

If you’ve been looking to position yourself within the luxury niche, luxury consultant Chris Pollinger writes, the journey will be both challenging and, potentially, rewarding. Continue reading

Here’s why specialization matters for buyer’s agents

Developing areas of specialization enhances service, efficiency, and effectiveness and results in greater professional success for both teams and individual agents, coach Verl Workman writes. Continue reading

The agent’s guide to crafting a winning unique value proposition

Your unique value proposition is more than just a catchy slogan, writes media expert Jeremy Knauff. It’s a powerful way to differentiate yourself from your competition. Continue reading