WATCH: Ryan Serhant says social media is the greatest gift to agents

Ryan Serhant, an agent and Bravo TV star, sells roughly a home a week through connections he makes on social media. Now he’s tackling TikTok. Continue reading

How agents can become influencers

In luxury real estate, agents often refer to their “sphere of influence”, their professional colleagues and contacts, past and present clients, and future prospects. It sounds like a social network, and it is. That’s why social media can be an asset t… Continue reading