The 3 universal truths of real estate marketing

With nearly 20 years in the biz, I’ve seen a lot: the transition from “property phone books” that were our source of truth to IDX feeds and websites, the presence of boom and bust cycles, the rise of digital, the creation of amazing marketing technolog… Continue reading

Vulture investors are scooping up defaulted real estate debt in China

Several large firms have invested more than $3B in nonperforming Chinese commercial loans, according to a Wall Street Journal report. Continue reading

Inman Connect New York welcomes international groups

Every year, nearly 4,000 real estate professionals invest in themselves and their businesses by attending an Inman Connect event. And many times, they don’t attend alone. Group ticket packages have been an effective way for attendees to save on the cos… Continue reading

Inman Connect New York welcomes international groups

Every year, nearly 4,000 real estate professionals invest in themselves and their businesses by attending an Inman Connect event. And many times, they don’t attend alone. Group ticket packages have been an effective way for attendees to save on the cos… Continue reading

3 tips to create email marketing your clients will actually read

Email is a staple of office productivity and one of the easiest ways for real estate agents to engage their spheres of influence. But it’s just as easy to alienate clients and teams with marketing emails that miss the mark and fail to deliver value in … Continue reading

What we learned in 2019 and what it means for you in 2020

The real estate technology landscape once mirrored the view east from central Colorado. Brokers had a clear, flat view of their options. Its definitive horizon made navigation simple, and the opportunities were easy to see. One day, the industry awoke … Continue reading

BlackRock’s environmental strategy could shake up real estate industry

BlackRock, among the world’s largest asset managers and a significant investor in publicly traded real estate companies, including Realogy, Zillow and RE/MAX, drew attention after its CEO announced environmental sustainability would influence future in… Continue reading

The future is now with the 3D home tour virtual experience

It’s 2020, so surely we should be living in a space-age by now? Well, while it’s not quite the Jetsons, today’s homebuying journey has certainly entered a new age. Real estate professionals are taking notice and innovating that experience by transporti… Continue reading

The 4 industry conferences top producers never miss

With busy schedules and set budgets, it can be challenging for agents to choose which annual conferences to attend from among the myriad options available. Which gatherings will yield the most useful learnings and the best opportunities to connect with… Continue reading

30 million reasons to rethink the real estate closing

For decades, real estate lagged behind other industries in technological innovation. But now the industry is making up for lost time. The first wave of technology adoption helped drive consumers’ use of the internet during the home search process to ​m… Continue reading