After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new “More Than Opening Doors” campaign. Continue reading
While most would stay, the share of real estate agents who say they would toss their Realtor membership if allowed is not small. Here’s how some brokerages are planning to respond, and what arguments agents might find convincing, according to Intel’s l… Continue reading
Two years after controversy engulfed the nation’s largest trade group, the National Association of Realtors says it’s charting a new course. Continue reading
The trade group’s control over membership, access and pricing exacerbates risk for members and the clients they serve each day. Continue reading
Charting a new course beyond turmoil, Nykia Wright vows transparency and tells NAR’s 1.5 million members the organization is on the cusp of unveiling a 2026-2028 Strategic Plan. Continue reading
The 1.5 million member trade group has a net favorability rating of –42.6 percent by all adults, according to a new survey conducted by ResiClub. Agents and brokers had a slightly rosier view. Continue reading
The Arizona association will withdraw MLS Choice, but will still offer some resources to people holding real estate licenses who are not members of NAR. Continue reading
The trade group’s special assessment for its “That’s Who We R” campaign will rise to $45 annually in 2023, in addition to NAR’s membership dues, which the board voted Friday to keep at $150. Continue reading