How do you build a culture-driven office — and why does it matter?

Good recruiters and franchise owners know that recruiting real estate professionals is not a one-size-fits-all game. Agents choose their home offices based on a number of factors that mean the most to them. The trick is figuring out what the combinatio… Continue reading

JP & Associates REALTORS® are now of one of America’s top 10 hottest franchises

One of America’s fastest-growing brokerages has risen to become one of the top 10 hottest franchise businesses in the US (according to Inc.). Considering its franchise services launched in fall of 2018, what exactly is this company offering? Continue reading

The 3 universal truths of real estate marketing

With nearly 20 years in the biz, I’ve seen a lot: the transition from “property phone books” that were our source of truth to IDX feeds and websites, the presence of boom and bust cycles, the rise of digital, the creation of amazing marketing technolog… Continue reading

Think Like a CEO S2E3 – Engaging Talent

Hiring is hard enough already, but how can you be sure you’re hiring talent that brings your business a twofold return? Today’s episode walks through the process that allows entrepreneurs to become true business owners by hiring talent that is motivate… Continue reading

How to build a real estate business that can go the distance

Skills like leadership, coaching and others needed to run a successful real estate business are not always instinctual, so here are four key points I work by that keep my business thriving and my skill set on point. Continue reading

Jon Cheplak on how to screen for exceptional talent

What questions should you ask to screen for uber productive agents? What are the attributes of top producers? Real estate coach Jon Cheplak shares his insights with regular columnist Ryan Rodenbeck. Continue reading

How to create a culture that inspires agent retention

Across industries, employees seek out receptive, engaging and adaptive work environments. But what is the secret sauce for hiring and keeping talent? How can you create, develop and sustain the culture needed to entice and retain top performers? Continue reading