Better Homes and Gardens offers free recruiting tool to franchisees

Better Homes and Gardens Real Estate announced Tuesday it will begin offering its affiliated brokerages access to Sisu, a talent acquisition and performance tracking tool. Continue reading

Moneyball: How Realogy deploys AI to gain a recruiting advantage

With 2 million transaction records ingested every quarter, Realogy has a stark advantage over its competitors in the form of a robust data trove it uses to sharpen agent recruiting, company CEO Ryan Schneider said during a presentation Wednesday in New… Continue reading

How to recruit top agents like the big dogs: Part 2

For small and indie brokers to compete against the big dogs when recruiting, they must be able to articulate their strengths, uncover the agent’s motivation for leaving their present firm and provide them with concrete strategies to help them build the… Continue reading

How to recruit top talent like the big dogs: Part 1

Signing bonuses, big marketing budgets, 100 percent splits — the recruiting battle for agents today is fiercer than ever. Nevertheless, small and indie brokers can win against “big dogs” if they know how to leverage their strengths and capitalize on wh… Continue reading

Brokers beware: 9 recruiting red flags

Bringing on the wrong agent is not only dangerous from a broker liability standpoint, but it could also poison the office culture and alienate your current agents. Here’s a list of red flags to look for in interviewing, so hopefully, you can avoid maki… Continue reading

What’s in your brokerage profitability plan for 2019?

How does your brokerage plan to succeed? Are you proactively planning your growth? Real Estate Webmasters partners with top brokerages across North America, and time and time again, we’ve seen five success factors that matter the most.
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