Brokerages push back on NAR ad campaign targeting ‘competitors’

The trade group highlighted its own members — including Zillow, Compass, Redfin, Homie, Opendoor and Offerpad — among those whom it’s competing with for consumer mindshare. Continue reading

As Power Buyers gain popularity, distinguish between friend and foe

Era Ventures Managing Partner Clelia Peters spoke with Ribbon co-founder Wei Gan and Divvy Homes CEO Adena Hefets Tuesday at Inman Connect New York about the ways Power Buyers operate. Continue reading

Ribbon wants to free buyers from the pitfalls of chain transactions

Ribbon co-founder and CTO Wei Gan says he wants homebuyers to be able to move beyond the traditional model of selling before buying, giving latitude to all sets of buyers. Continue reading

Power Buyer clients made 1 offer on average. Traditional buyers? 7

As homes continue to fly off the market for five to six figures above sellers’ asking price, real estate startup zavvie said homebuyers are increasingly turning toward Power Buyers to help them effectively win against well-funded institutional and indi… Continue reading

Zillow Offers’ demise ‘attributable to internal factors,’ report claims

Zavvie has found that both iBuyers and power buyers are seeing explosive growth — suggesting Zillow’s recent moves don’t reflect weakness in the iBuying concept. Continue reading

Zavvie leans into power buyers with marketplace update

A year after adding buy-before-you-sell options to its Offer Optimizer, real estate startup zavvie is leaning even harder into the power buyer market with the addition of cash backing and rent-to-own options from Divvy Homes, Feeasy, Flyhomes for Agent… Continue reading

Power Buyers: What to know about real estate’s buzziest new buyer tools

The innovation wave has hit the buy-side, with so-called Power Buyers emerging as this year’s buzziest business model. Here’s everything you need to know to power up your clients’ purchasing prowess. Continue reading

Ribbon jump-starts 2022 expansion push with 2 new markets

The homeownership startup has December and January launches planned for markets in Alabama and Virginia. The company plans to be in 25 states by the end of next year. Continue reading