Agents share their top lead generation methods for today’s market

Recently, Adam Hergenrother connected with some of the best minds in real estate to ask them what their top lead generation methods are in today’s market and why. They also shared some of their favorite conversation frameworks that help get the job don… Continue reading

500+ content ideas for your real estate business

To take the hard work out of idea generation and let you focus on content creation, we’ve pulled together this massive list of content ideas. There’s something for every type of agent on this list — regardless of experience, comfort level and preferred… Continue reading

Circa 1910: What you should know about kitchens and bathrooms from the late Edwardian era

The kitchens and bathrooms of 1910 were well planned and functional. Older houses will probably have been upgraded and remodeled, but the footprint of the original will still be in evidence. Continue reading

What will agents make of Zillow’s ShowingTime+? The Real Word

Hosts Byron Lazine and Nicole White sit down to discuss Zillow’s launch of ShowingTime+, amphibious houses, Hurricane Ian and whether high schools start too early. Continue reading

6 steps for making your real estate brand pop in a crowded market

Maintaining a consistent brand is a central component of leaving a lasting impression on your future clients. This goes beyond using your branded color scheme, fonts and logos; it’s about telling the story of you and your business. Continue reading

Comfort can kill your business. Here’s what to watch for

Comfort can be a killer if you’re not careful. In life you’re either growing or you’re dying. Growth and comfort can not coexist, says Jimmy Burgess. If you’re comfortable in these five areas, it might be a foretell that your business will decline. … Continue reading

What not to write: What the latest YouTube scandal can teach you about damage control

When Ned Fulmer ruined his nice-guy persona, he compounded the error with a truly terrible public statement that made it all seem so much worse. Find out what he did wrong (that went viral) and why coming clean makes all the difference when you’re in d… Continue reading