5 tips for setting your 2022 real estate marketing budget

Expectations are higher than ever, and clients are not going back to the pre-pandemic ways of doing business, which means you need to step up your marketing game. How will you move forward and budget accordingly? The answer lies within your business pl… Continue reading

Is your online presence on point? Here’s how to find out

It’s more imperative now than ever to put your best foot forward and optimize all aspects of your online messaging about yourself and your business. Here’s what you need to do to expand your online presence and get the most from your digital marketing … Continue reading

3 tips for breaking into the luxury real estate market

Confidence is key if you’re in the business of buying and selling real estate, and it’s especially crucial if you’re trying to break into the high-end market. That said, there are other factors that will help you get your foot in the door. Here are a few. Continue reading

Don’t stop me now! 3 excuses top producers never make

When comparing top performers to struggling agents, Jimmy Burgess sees three general mindset snags that flailing agents cannot get past, so they just stop. Consider how you respond to these three challenges. Continue reading

How to help clients ‘Airbnb’ their home

Agents can play a valuable role ensuring their clients are set up for rental success by identifying homes that might be great rentals, suggesting improvements and updates, and informing owners of local rules. Here’s what to know. Continue reading

Why sellers are shunning FHA and VA offers

FHA and VA loans are essential to first-time buyers, who account for about four out of every five FHA purchase loans. However, in today’s market, sellers are quick to dismiss offers that come with this type of financing. Here’s why. Continue reading

Consumers reflect shifting market: Here’s what you should know

Windermere Chief Economist Matthew Gardner dives into how consumers feel about the market based on Fannie Mae’s latest Home Purchase Sentiment Index survey. The incremental shifts across the results indicate that consumers are feeling the market cool. Continue reading

Want to level up in 2022? 5 ways to approach growth

If you want to level up in 2022, first, slow down. Think carefully about the past year — what worked, what didn’t, what could’ve used a little improvement — and then start carving your path to growth one step at a time. Continue reading

Stick to the script: How to persuade like a top producer

Despite their effectiveness in strengthening client relationships, very few agents use scripts correctly. So, what makes for a strong script? Here are a few ways to create and execute ones that work best for you and your business. Continue reading