Agents flock to Facebook groups in search of answers in overcoming commission objections only to find a lot of useless chatter. Jay Thompson breaks down why some of the most common objection handlers are ineffective and shares the best response ever.
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Listing not getting enough traction? Well, the good news is that there’s a buyer out there for every home. Sometimes, all you need to do is freshen up the photography, copy and marketing. Here are a few tips to consider. Continue reading
Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how former pilot Matt Dolan learned that when it comes to real estate, every deal has its own potential. Continue reading
If you’re thinking through your marketing plan for next year, CMO Kristen Diamond dishes on how she’s thinking about her real estate marketing plan in 2022 to help you craft yours. Continue reading
If buyers won’t waste their time coming to see your listing based on the photos, you shouldn’t be wasting your time on those photos either. It’s time to step up your listing marketing game, so avoid these 12 photo faux pas that no agent should ever com… Continue reading
Find out how this real estate behemoth has been enhancing its services for agents over the past year, especially in its paid platform, Premier Agent. Then, determine whether Zillow is the right fit for your budget. Continue reading
At-home pet spas and showers are now a unique (and sought-after) selling point of newer and remodeled properties. Knowing and understanding these trends can help agents stand out to potential clients. Continue reading
We’ve tapped into the top advice from Inman contributors to bring you this guide to getting the deal — from finding listings and getting your foot in the door for appointments to perfecting your pitch and winning the listing. Continue reading
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories of the week, according to Inman website visitors. Continue reading
In this edition of The Real Word, Bryon Lazine and Nicole White discuss Evergrande’s financial crisis, a Florida agent who’s being sued in $4.8 million transaction, and the paint color that can cool a home better than air-conditioning. Continue reading