For real estate agents, staying relevant is an active, ongoing process of understanding what clients value in life and adapting to their changing priorities. Here are a few ways to add value and build relevance within your community. Continue reading
Are you over it? Sick of spending way too much on subpar leads? Last year, this indie brokerage took online portal buys down to almost zero, and instead, it diversified spending into community building, online marketing and direct mail. If you’re looki… Continue reading
While others balked at TikTok, Atlanta Realtor Glennda Baker saw an opportunity to extend her brand by sharing real estate advice. With 7 million views and $108,000 in GCI in 2021 thus far, she knows a thing or two about working it on TikTok. Here’s ho… Continue reading
This week, Inman looked at what you should know about pending sales, new-home sales and existing-home sales. Here, Windermere Chief Economist Matthew Gardner dives into where the market stands on those metrics and more. Continue reading
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss buying a home sight unseen, co-housing and how to win bidding wars. Continue reading
When was the last time you called everyone on your list and asked them if they had any life changes that would require them to buy or sell? If it’s been a while, take a look at these best practices for reaching out to your database. Continue reading
When there is a huge competition and a surplus of real estate agents, we tend to start fighting each other. Here’s why the concepts of office exclusives, designated agency and double-dipping are a big no-no to this broker. Continue reading
Although the terms “intrinsic” or “extrinsic” may be unfamiliar to most, understanding what they imply will help explain what makes real estate “valuable,” not just expensive — and why being able to identify these elements is essential. Continue reading
Navigating the homebody economy is new for all of us, but success will come when you get back to the basics: Offer something people need, meet them where they are, save them time and money, and design with humans at heart. Continue reading
Despite all its growth, Clubhouse is still a young app. If you manage to become the go-to destination for discussions about your location or relevant topic, you will likely remain on top for as long as the app is in active use. Continue reading