Your CRM is the lifeblood of your business — so nurture it

Clients want to work with people they trust — which is where the CRM comes in. A properly organized, categorized and cultivated database can help you not only manage, but also strengthen client relationships. Here’s why. Continue reading

A superior virtual tour will answer these 10 questions

If you focus on replicating the IRL experience of a home tour in your live virtual showings, your clients will have the answers to the 10 most-asked questions. Continue reading

You’ve got 7 seconds to sell — here’s how to maximize your listing

Even with COVID-19 restrictions, buyers still want to visit homes in person. They are, however, using online pictures, marketing and 3D tours to dramatically shortlist the homes they will actually visit. Here’s how to make your listing stand out. Continue reading

The Real Word: Should agents worry about Offerpad’s new service?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they discuss why buyers should have representation with new construction and The Broke Agent’s winning meme templates. Continue reading

4 onboarding tips for managing a successful team

A part of running a successful real estate team is onboarding new agents. Putting together an effective onboarding program can increase productivity and establish great habits and work ethic from the get-go. Here are four tips. Continue reading

It’s time to break your silence on racial injustice

Each and every one of us can change the trajectory of racial inequality in America for good. Here’s why you need to do your part in spreading the word of racial equality and show up for racial justice every day.  Continue reading

How real estate agents need to pivot for a downturn

Agents who can identify market trends after every period of disruption and adapt to them efficiently are the ones who endure. Here are a few changes that we can expect based on previous experience. Continue reading

The Real Word: What can we glean from France’s real estate activity?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they discuss France’s predictions about the real estate market, landlords’ “sex-for-rent” requests and the best type of marketing to do du… Continue reading

How to become the go-to team in your area

When David Parnes and James Harris started, they decided to focus on Bel Air. They didn’t have any contracts or leads, but by following these four steps — paired with a lot of hard work and dedication — they soon became the go-to leaders in the market…. Continue reading

3 tips for avoiding surprises during the homebuying process

During these unprecedented times, it’s important for agents to do everything they can to protect themselves and their buyers from hiccups during the process. Here are a few things you can do. Continue reading