Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss how climate change is affecting the housing market, Zillow’s ad campaign, and features you should b… Continue reading
“I’m from California, it’s the cheapest apple I’ve ever seen,” one bidder says in a TikTok that skewers real estate bidding wars. Continue reading
Getting your name out there consistently (and frequently) is the key to building name recognition and retaining clients. Make sure your past clients don’t forget you and choose to use you again next time they need an agent. Here are a few ways to maint… Continue reading
The audio-only discussion app remains popular among real estate professionals. But those who want the most out of it should follow a few key practices. Continue reading
To effectively increase your brand awareness and position yourself as the go-to authority in your market, watch out for these common Instagram turn-offs and avoid them yourself. Continue reading
Your database is no longer just names and numbers. It is a collection of videos, pictures and stories, personalities and insights into your followers and clients. Here’s how you can optimize your social media channels to gain new business. Continue reading
By being too busy and constantly inundated with phone calls, notifications and emails, we have evolved into a culture that covets the grind. It really doesn’t have to be this way. If you follow these tips and prioritize the task at hand, your focus wil… Continue reading
Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren’t good at it look like they are. Continue reading
By now, you’ve probably already heard of Clubhouse, the invite-only audio app that’s taking the social media world by storm. As a real estate agent, here are the basics you need to know — plus a few tips to get started. Continue reading
Social media platforms are oversaturated with all sorts of posts, so creating content that’s fresh, creative and engaging can help cut through the noise, grow your following and nurture trust with your clients. Here are a few ideas. Continue reading