Anxiety over coronavirus has reached the US real estate market

While some agents have seen clients significantly impacted by the outbreak, others note that Chinese buyers had already been dwindling because of trade tensions. Continue reading

5 lessons real estate agents can learn from luxury hotels

Stand in the foyer of any luxury hotel, and you’ll feel it: the assurance that while you may not be at home, you’ve certainly arrived. The best hotels are a place to rest and to indulge, to be surprised and delighted. Continue reading

When is it time to drop someone from your real estate team?

Dropping agents from your team can be one of the toughest things a leader has to do. But it could provide you team a boost. Continue reading

5 steps to building a database that yields million-dollar deals

At ICNY 2020, brothers and luxury agents Roh and Ramin Habibi share how robust client databases keep their multi-million dollar businesses going. Continue reading

3 takeaways from the latest trends in home goods and brands

It’s been a while since luxury was synonymous with excess. Today, what matters most to high-end consumers is that their purchases have a larger positive impact on the world and provide a meaningful personal experience. Brands are looking beyond mere ma… Continue reading

Comedian Will Forte buys swanky waterfront home for $6.25M

Comedian and SNL graduate Will Forte has sealed the deal on a stunning $6.25 million waterfront property off California’s coast. Continue reading

3 tips to create email marketing your clients will actually read

Email is a staple of office productivity and one of the easiest ways for real estate agents to engage their spheres of influence. But it’s just as easy to alienate clients and teams with marketing emails that miss the mark and fail to deliver value in … Continue reading

Premier Sotheby’s International Realty continues executive overhaul

Nancy Nagy will take Budge Huskey’s place as Premier Sotheby’s International Realty’s president, 12 days after Huskey’s promotion to CEO. Continue reading

The 4 industry conferences top producers never miss

With busy schedules and set budgets, it can be challenging for agents to choose which annual conferences to attend from among the myriad options available. Which gatherings will yield the most useful learnings and the best opportunities to connect with… Continue reading

Beyond leads: What are other metrics of real estate marketing success?

When it comes to spreading a message in the luxury real estate space, agents are often covering familiar ground. They treasure each and every existing client and spend time and resources nurturing those relationships — yet bringing in new leads is what… Continue reading