NextHome named top US real estate franchise

NextHome snagged first place from Keller Williams, which didn’t make the cut in this year’s annual Franchise Business Review list. Continue reading

When is selling a furnished home in your clients’ best interest?

There’s an undeniable appeal to walking into a home that is staged and styled to a high standard — especially when that home is on the market. For many buyers, the perfect home can be augmented by beautiful furnishings. And for sellers, having a fully … Continue reading

The tech tools agents should have on hand to succeed

Luxury real estate buyers expect best-in-class technology in their homes. But do they expect it from the agents and firms they work with? The short answer is: yes. Agents are under pressure to maintain a nuanced understanding of their needs and prefere… Continue reading

Anxiety over coronavirus has reached the US real estate market

While some agents have seen clients significantly impacted by the outbreak, others note that Chinese buyers had already been dwindling because of trade tensions. Continue reading

5 lessons real estate agents can learn from luxury hotels

Stand in the foyer of any luxury hotel, and you’ll feel it: the assurance that while you may not be at home, you’ve certainly arrived. The best hotels are a place to rest and to indulge, to be surprised and delighted. Continue reading

When is it time to drop someone from your real estate team?

Dropping agents from your team can be one of the toughest things a leader has to do. But it could provide you team a boost. Continue reading

5 steps to building a database that yields million-dollar deals

At ICNY 2020, brothers and luxury agents Roh and Ramin Habibi share how robust client databases keep their multi-million dollar businesses going. Continue reading

3 takeaways from the latest trends in home goods and brands

It’s been a while since luxury was synonymous with excess. Today, what matters most to high-end consumers is that their purchases have a larger positive impact on the world and provide a meaningful personal experience. Brands are looking beyond mere ma… Continue reading

Comedian Will Forte buys swanky waterfront home for $6.25M

Comedian and SNL graduate Will Forte has sealed the deal on a stunning $6.25 million waterfront property off California’s coast. Continue reading

3 tips to create email marketing your clients will actually read

Email is a staple of office productivity and one of the easiest ways for real estate agents to engage their spheres of influence. But it’s just as easy to alienate clients and teams with marketing emails that miss the mark and fail to deliver value in … Continue reading