With their customized service and attention to detail, luxury retailers have always been masterful when it comes to making clients feel at home. But in today’s digital age, brands are doing even more to make their brick-and-mortar boutiques a one-of-a-… Continue reading
At our flagship Success Summit event in August, I introduced a theme I believe has the potential to become a very powerful mantra you can use. It consists of just four simple words. But when taken to heart, it makes all the difference in the world.
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Luxury real estate has gone global. Whether it’s a sleek apartment in Monaco or a refined townhouse in London, affluent buyers are collecting properties in many of the most cosmopolitan cities. Continue reading
Everybody wants more listings. But how do you get them? In today’s Coaching Corner, I’m revealing four creative strategies to attract more listings – but that’s not all. Continue reading
One of the benefits of being a real estate agent is the freedom that this business gives you. There’s no time clock to punch or strict hours to abide by. You have the freedom to work whenever and wherever you choose. Continue reading
Marketing a luxury ski property requires more than stunning interior shots. Because buyers come to ski towns from across the globe, they’re not just looking for a gorgeous home — they’re looking for a vibrant, encompassing experience. By taking a savvy… Continue reading
It’s an eternal question in real estate: is it more important to attract new clients or hold on to the ones you have? While the correct answer might be “both!”, successful luxury agents know that service after the sale is key to client retention — and … Continue reading
Creating a business based on regular and recurring referrals is the ideal for any real estate professional. But it doesn’t just happen. It takes work. It requires you to be different, be proactive and provide extraordinary levels of service. Continue reading
Millennials are a major driving force in today’s luxury real estate market. Though they’re starting later than their predecessors, they’re entering at a higher price point and bypassing the starter homes that were essential for their parents. Continue reading
Can’t decide what’s missing from your latest listing? Chances are, it’s texture. Texture is an all-important — and sometimes overlooked — element in transforming a space from flat to multidimensional. Be it via countertops or flooring, creating the rig… Continue reading