In a changing market, skills matter more than ever. Your negotiation and sales skills take on added importance, and the “old market” stuff won’t cut it anymore. If you’re still using those old scripts, there’s a good chance you’re setting unrealistic e… Continue reading
When staging a property, brokers want to evoke a sense of what life is like inside the home. Buyers who come through should be able to imagine their own lives in the space — including entertaining and family gatherings. Continue reading
With their fingers on the pulse of the local residential real estate market, it’s no surprise that more and more brokers add to their acumen as property managers. According to U.S. Census estimates, the number of single-family rentals in the U.S. grew … Continue reading
Intuitive service. Meticulous hospitality. Exceptional customer experiences. These are essential in real estate — but they’re also the hallmarks of the luxury travel industry. Continue reading
Volatility in the market doesn’t mean you need to lower your expectations. I’m a firm believer that 2019 will be full of opportunity and can be your absolute #BestYearEver. If you agree, I’ve got six steps that should form the foundation of your succes… Continue reading
The real estate industry is at a pivotal moment. Change is not only coming; it’s already here. It’s disrupting the industry, and traditional brokerages are the ones most affected. Continue reading
DIY is great when it comes to kitchen hacks and knitting, but when it comes to business you want expertise- not experimentation. Social media and the internet have been around for a while, but brokerages are only recently beginning to realize how essen… Continue reading
The real estate industry is undergoing immense change. All industry professionals see it and feel it, from the meteoric rise of Compass and eXp Realty to the proliferation of the iBuyer business model to the changing brokerage and agent consumer value … Continue reading
In case you missed it, the way homebuyers approach house hunting has changed significantly in recent years. They tend to do a lot of the upfront research on prospective neighborhoods and school districts before ever contacting a real estate agent. Continue reading
Did you hear the news? Only three percent of real estate agents are really doing it well. Ouch. Did that hurt a bit? The stats don’t lie: There are 1.3 million real estate agents in the U.S. Only 43,000 of those are really performing at a high level, t… Continue reading