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No. 1 RE/MAX agent pulls back curtain on winning listing presentation

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Jordan Cohen of RE/MAX One spent three decades rising through the ranks and becoming the go-to real estate agent for professional athletes and celebrities alike. Continue reading →

How to realize your vision with a home stager

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Does this sound familiar? You have a beautiful listing that would be a fantastic investment for a buyer — yet it has dated paint colors, worn furniture, and too many accessories that will ultimately detract from the results you know you could achieve f… Continue reading →

What do 8 out of 10 homeowners want their agents to know?

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Not only are there a lot of moving parts, but selling a home can also require a lot of preparation. As an agent, it is your job to help sellers navigate this process, but to help, it pays to know what they are thinking. Continue reading →

5 ‘unconventional’ loan options for almost every type of homebuyer

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Mortgage brokers — who can shop countless loan products from any wholesale lender they choose — have access to a variety of alternative home financing options. Continue reading →

Why marketing for lifestyle factors matters — and how to do it

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You may not consider yourself a specialist in a particular lifestyle segment, but think about it this way: your market, by its very nature, is a specialty Continue reading →