Master the art of pricing: how to avoid price reductions on your listings

The housing market news is full of headlines about sellers slashing prices and offering concessions. But while buyers certainly have more leverage in the market than they did two years ago, the full picture is less bleak for sellers than it may seem.
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Corcoran’s five-star retreat returns for second run — in Nashville

BeCorcoran debuted last year at The Breakers in Palm Beach, bringing together hundreds of agents, leaders, and staff from across its owned brokerage and growing affiliate network. The inaugural event was a tremendous success. Continue reading

Capitalizing on the demand for home hot tubs, spas and pools

I’ve learned that the desire for proximity to water never wanes — whether that’s an ocean or lake, a hot tub, or pool. As affluent buyers permanently relocated to suburban or vacation markets over the past few years, this demand has only increased. Continue reading

5 power practices every successful real estate entrepreneur needs to know

Utilizing power practices and tools derived from the realms of positive psychology, neuroscience, and holistic wellness, you can lay the foundation for a successful career as well as a joyful and meaningful life. Continue reading

6 ways to optimize your listing images

The quality of listing images can have a powerful impact on the immediacy and quantity of inquiries — not to mention the value of those initial offers. Continue reading

On its mission to humanize real estate, this top brokerage uses new AI solution

Hunter is a valuable solution to stay in front of these contacts, keeping them abreast of the market inventory — agents would never have been able to manage that volume or keep in touch with all of them at once. Continue reading

Leaning in locally to address fair housing challenges

Coldwell Banker embraces a diverse network of agents and broker-owners. Liz Geringher recently connected with several of them as part of her mission to continue to humbly learn and uplift voices. Continue reading

How one luxury agent earns loyalty through personalized service

As a luxury agent, how can you deliver the personalized service that ensures your clients will never want to work with anyone else? Here are my thoughts. Continue reading