How agents apply digital marketing innovations to their listing strategies

So how do you cut through the noise? Digital marketing tools and platforms provide a flow of new features to create innovative content — and success in real estate is often tied to taking advantage of the possibilities.
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A new age of property intelligence can help you work smarter, not harder

A good agent who really listens to their client’s needs has likely excelled in the communication department, but without reliable property intelligence, it can be difficult to overcome objections and defend your expertise. Continue reading

The modern luxury agent — what’s the same and what’s changed?

Industry legend, and superstar Jade Mills, president of Jade Mills Estates and Coldwell Banker Global Luxury Ambassador, discusses how real estate agents can drive their business during a transitioning market. Continue reading

How to prepare your luxury real estate clients for a market correction

With home values experiencing a recent drop, it’s time for agents to make a plan to prepare luxury clients for a market correction.
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