How agents can take part in the real estate-as-entertainment trend

A trend has emerged in luxury real estate: Long before prospective buyers purchase properties, they consume high-end home and lifestyle content as entertainment — and leading agents are leaning in. Continue reading

The 6 kitchen design wishlist features from buyers who love hosting

Whether it’s a dinner-party soirée or an intimate gathering with family, the kitchen inevitably becomes the center of attention — so it’s only natural that kitchen design is top of mind. Continue reading

3 steps to formulate next year’s digital marketing strategy

One key area to evaluate is your marketing strategy and whether it’s actively helping you achieve (if not exceed) your goals, or whether you need to make changes in 2023 so you can have your most productive year yet. Continue reading

How agents apply digital marketing innovations to their listing strategies

So how do you cut through the noise? Digital marketing tools and platforms provide a flow of new features to create innovative content — and success in real estate is often tied to taking advantage of the possibilities.
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A new age of property intelligence can help you work smarter, not harder

A good agent who really listens to their client’s needs has likely excelled in the communication department, but without reliable property intelligence, it can be difficult to overcome objections and defend your expertise. Continue reading