Building a business that prioritizes diversity, inclusion, equity, and belonging

Study after study has confirmed that people who bring alternative perspectives, experiences, and skill sets to a business enable it to excel, identifying needs and solving issues that their peers didn’t notice or didn’t know how to address. Continue reading

No-cost social media marketing ideas to leverage

Social media is a great way to gain exposure for your real estate brand as well as the properties you represent and the most effective and least expensive way to connect with potential clients around your community. Continue reading

What creative solution does this top team leader use to win more business?

Tom Nickley is CEO of The Nickley Group, a top-performing Florida team. We sat down with him to learn a little bit about his market, his team and his secret for success in the face of an unprecedented inventory shortage. Continue reading

‘How I scaled from 16 to 60 deals in just one year’

In a buyer-dominated market of South Carolina, Steve Kozlowski was able to make structural and philosophical changes to his business to focus on sellers, and he won four FSBO listings in the last week alone. Continue reading

Agents: Boost your business through self-marketing and branding

As a real estate agent, you truly are your own business, and those same strategies apply to you. If you aren’t investing in yourself through marketing and branding, you are leaving money on the table. Continue reading

4 tips for helping your urban clients find their ideal second-home market

Sean Nielsen shares the must-haves on most of his luxury real estate clients’ wish lists, which he uses to help them find a home away from home. Continue reading

Watch: The relationship between homebuilders and agents

RE/MAX, LLC President Nick Bailey welcomed Jerry Howard, CEO of the National Association of Home Builders (NAHB), and Tammy McCall, Realtor Relations Extraordinaire at Johnson Development Corporation. Continue reading