5 tactics for selling ultra-high-end condos

Picture the home of any successful, high-powered character on popular television and it’s likely you’ll envision a luxury condo. In the current cultural moment, a high-end apartment is seen as the height of city living — literally and figuratively. Continue reading

How to make your team stand out from the crowd

It’s no surprise that the team approach to selling real estate appeals to many people. After all, dividing the numerous responsibilities associated with each transaction and building on each team member’s strengths can produce better customer service. Continue reading

Home design trends in 2020

Max Wilker doesn’t sit still. Cologne. Paris. Las Vegas. All in the same month, and all as part of his role as Style Director for Better Homes & Gardens, seeing and experiencing the world trends in home decor. Continue reading

Daydreaming of a better way to manage transactions?

Let’s say you had a simple tool in the palm of your hand. Something that fixed all that ails your transaction management today, whether you were an agent, administrator, or broker. Imagine that! You could pick up the kids from school on time. Watch a m… Continue reading

Industrial on ice

Two-day delivery. Next day delivery. Same day delivery. The new norm for shipping standards is only getting shorter. In fact, McKinsey reported that 20-25% of the consumer market will be handled by same-day delivery service by 2025. Continue reading

Create a strong network to be a stronger real estate agent

Luxury markets tend to be niche, and that means the number of agents who understand exactly what your clients are looking for is small. Jameson Sotheby’s International Realty agent Debbie Maue knows that staying connected with other real estate profess… Continue reading

Why (and how) to quit managing time and start managing choices

A real estate sales career doesn’t fit nicely into a 5-day a week, 9-to-5 schedule. After all, real estate agents are entrepreneurs whose living depends on making the most of their time, regardless of what time (or day) it might be. Continue reading

Eight ways to build the right culture for your team

So you’ve decided to start a real estate team! One of the most important aspects of building a team is establishing your culture, yet this step is one of the most-often skipped in the rush to hire team members. Continue reading

How to leverage culture for growth

A monthly dinner with your top performers. The annual office barbecue and volleyball tournament. A quarterly offsite with your managers. While some owners and brokers may see these simply as ways to get people out of the office and boost morale, the tr… Continue reading

The best advice I’ve received on marketing myself as a luxury agent

When you deal with the most selective, discerning clientele in the world, first impressions matter. So do lasting relationships. Luxury real estate agents have to cultivate both through promoting a personal brand and showcasing exclusive services. Continue reading