Trending interior décor styles that sell

Of all the factors that influence a buyer’s decision to put in an offer on a home, there’s only one that sellers can fully control: how the home looks at first viewing. While clients may be used to hearing that they need to declutter and repaint rooms,… Continue reading

Do this before you spend another dollar on lead generation

Sometimes it seems like agents are hungry machines, starving for one thing: leads. And it’s curious to explore why that is. Leads are new, sure, so they may seem more full of promise, or more excitement. It’s a metric by which many agents measure their… Continue reading

Become a “resi-mercial” agent to serve your clients – and your business!

Since adding commercial practitioner to my professional service offerings, it still surprises me that a larger percentage of my colleagues on the residential side of the industry do not practice commercial, and vice versa. Continue reading

Home inspections four decades later: what’s changed?

HouseMaster was the nation’s first home inspection company. This year, the company celebrated its 40th Anniversary. So what’s changed in that time? In the early 1970s, Ken Austincame upon a builder who was trying to get the concept of home inspection o… Continue reading

With Homesnap, Facebook Marketplace delivers the best experience for renters

The search options for prospective renters when looking for their next home have just been given a much-needed boost. Up until now, the home rental search market has been dominated by popular aggregator sites such as Apartments.com which prioritize the… Continue reading

With Homesnap, Facebook Marketplace delivers the best experience for renters

The search options for prospective renters when looking for their next home have just been given a much-needed boost. Up until now, the home rental search market has been dominated by popular aggregator sites such as Apartments.com which prioritize the… Continue reading

Be on brand: align your business with the values of your luxury clients

Gone are the days of flashy wealth signaling. Today’s luxury client is all about values: whether they’re health-conscious, eco-conscious, or interested in experiences over material things, an increasing number of affluent consumers place a premium on t… Continue reading

Be on brand: align your business with the values of your luxury clients

Gone are the days of flashy wealth signaling. Today’s luxury client is all about values: whether they’re health-conscious, eco-conscious, or interested in experiences over material things, an increasing number of affluent consumers place a premium on t… Continue reading

How 3D tech is ensuring accuracy and transparency in the transaction

A residential property was measured and photographed. The living room looked big enough to fit the new owner’s suite of antique furniture. The staging photos certainly made it look like the right size. What’s the worst that could happen? Continue reading

How 3D tech is ensuring accuracy and transparency in the transaction

A residential property was measured and photographed. The living room looked big enough to fit the new owner’s suite of antique furniture. The staging photos certainly made it look like the right size. What’s the worst that could happen? Continue reading