Create a strong network to be a stronger real estate agent

Luxury markets tend to be niche, and that means the number of agents who understand exactly what your clients are looking for is small. Jameson Sotheby’s International Realty agent Debbie Maue knows that staying connected with other real estate profess… Continue reading

Why (and how) to quit managing time and start managing choices

A real estate sales career doesn’t fit nicely into a 5-day a week, 9-to-5 schedule. After all, real estate agents are entrepreneurs whose living depends on making the most of their time, regardless of what time (or day) it might be. Continue reading

Eight ways to build the right culture for your team

So you’ve decided to start a real estate team! One of the most important aspects of building a team is establishing your culture, yet this step is one of the most-often skipped in the rush to hire team members. Continue reading

How to leverage culture for growth

A monthly dinner with your top performers. The annual office barbecue and volleyball tournament. A quarterly offsite with your managers. While some owners and brokers may see these simply as ways to get people out of the office and boost morale, the tr… Continue reading

The best advice I’ve received on marketing myself as a luxury agent

When you deal with the most selective, discerning clientele in the world, first impressions matter. So do lasting relationships. Luxury real estate agents have to cultivate both through promoting a personal brand and showcasing exclusive services. Continue reading

‘Hey, Google. Find me a real estate agent.’

True or false: top producers do the most business, and therefore have the most clients and the most referrals, so they get Googled the most and they also have the most reviews. At Homesnap, our assumption last year was that the above statement was true. Continue reading

Leading in your community is good for business

“What would you like to do, how would you like to volunteer, what commitment do you like to give?” asks Sotheby’s International Realty agent Patrick O’Connor, whose practice is based out of Naples, Florida. “As a REALTOR®, you need to give back.”… Continue reading

Leading in your community is good for business

“What would you like to do, how would you like to volunteer, what commitment do you like to give?” asks Sotheby’s International Realty agent Patrick O’Connor, whose practice is based out of Naples, Florida. “As a REALTOR®, you need to give back.”… Continue reading

Tech still needs YOU: A case study in 50% sales volume growth

Inventory is key to a healthy housing market, and for some time this has been a real pain point for brokers and agents across the country. Seller lead generation can get expensive, and with a 1-3% conversion rate for most services. Continue reading

Tech still needs YOU: A case study in 50% sales volume growth

Inventory is key to a healthy housing market, and for some time this has been a real pain point for brokers and agents across the country. Seller lead generation can get expensive, and with a 1-3% conversion rate for most services. Continue reading