Moving a real estate business onto a new technology platform doesn’t have to be frustrating or overly time-consuming. When the new product can raise productivity and transform business, tech users have even more motivation to take the leap and make the… Continue reading
If you have more leads than you can handle or a work-life balance problem that time-management techniques haven’t been able to fix, you may be thinking of starting a team. A high-performing real estate team can be a great way to share the burden of man… Continue reading
They’re everywhere: doorbell cameras in the entryway. Security cameras on the roof. Spy cams in the living room. And who can blame homeowners for embracing them? They want to protect their family, their investment. Continue reading
Social media has evolved from a fun forum to a powerful, brand-building tool for real estate. It has its own rules and its own best practices. But when real estate professionals consider their Facebook, Twitter, Instagram strategy, there are conflictin… Continue reading
Every time industry pundits from across verticals proclaim that the inbox is on the outs, research says otherwise. That’s because email marketers do what any business, channel, or even lifeform must do to survive: they evolve. Continue reading
Whether you strike up a conversation on a flight or are referred by a tennis partner, it remains a real estate truth: your buyer could be anyone. But when it comes to the luxury market, it can be more challenging to connect with the buyers and sellers … Continue reading
According to recent data from REAL Trends, the average retained company dollar dwindled to a mere 14.8% in 2017. This is down from 22% 5 years prior. Brokerages are faced with pressures on commission splits, non-producing agents, and occupancy/payroll … Continue reading
Emerging from a low point in his life, both personally and professionally, Gary Keller reevaluated, reprioritized and let go of fear, allowing himself to take a leap of faith and create Keller Williams as we know it today. Continue reading
Your agents are busy. They’re doing routine tasks like making copies and answering emails, along with less mundane tasks like marketing themselves and their clients’ properties, taking continuing education classes, and much (much) more. Continue reading
What’s hot and what’s not when it comes to property listings shifts every season as a new generation of home buyers joins the market. We surveyed a team of industry professionals and found the top three trends a listing needs in order to be competitive… Continue reading