Not long ago, being a landlord could be an organizational nightmare. Renting out even one property came with a host of paperwork and recordkeeping tasks that had to be filled out by hand, filed, and stored in hard-copy in your office. Further, listing … Continue reading
Who cares about the real estate client experience? Brokers do. They’ve got CRM tools coming out the wazoo. Agents do. They answer phone calls on family vacations. Administrators do. They work overtime to keep everyone up-to-date. Buyers do. They need … Continue reading
As a luxury real estate agent that’s been in the industry for more than 25 years, I’ve grown my business to achieve more than $4 billion in career sales and built a large circle of clientele. So much of this success is the result of years spent develop… Continue reading
“Do you know anybody looking to buy or sell a home?” This is the age-old question Realtors use to ask their network for referrals. After all, an agent’s sphere of influence accounts for over 60% of their business. Continue reading
You have a pool of tenants. They all meet the same criteria: good credit, stable income, and no criminal history. How do you narrow down your choice? After all, the best way to maximize the ROI on a rental property is to find a great tenant and keep th… Continue reading
Think about your iPhone. Now think about Amazon. What do they have in common? Both are feats of engineering and technology. They provide convenience and reliability. But both also offer something else beyond the technology: an excellent customer experi… Continue reading
In luxury real estate, agents often refer to their “sphere of influence”, their professional colleagues and contacts, past and present clients, and future prospects. It sounds like a social network, and it is. That’s why social media can be an asset t… Continue reading
The real estate industry has a learning curve problem. While it has a shallow entry to get started as a real estate agent, it’s a steep uphill climb to become a successful agent. Ask any top performer how they achieved their success and they’ll cite tw… Continue reading
Technology has always played a key role in the success of real estate agents. Today, smart real estate agents proactively seek out new technologies and other solutions to give them an advantage even in a highly competitive market. Continue reading
It’s a fact of the real estate business: not every house is going to appeal to every buyer. Homes and neighborhoods are as varied as the people who live in them, and what draws in the corporate lawyer may repel the world-traveler. Continue reading