Tag Archives: steering

Will your chatbot get you canceled? 10 AI questions to ask

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Fair housing advocate Dr. Lee Davenport shares 10 questions to ask before adopting an AI-based chatbot or consumer-facing platform for your real estate business. Continue reading →

NAR says settlement ‘eliminates’ steering. Plaintiffs issue warning

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Plaintiffs’ lawyer Michael Ketchmark vowed legal action to enforce deal: “Anyone who thinks they can send a few emails or bury their head in the sand and avoid the application of the law is wrong.” Continue reading →

8 fair housing terms every agent should know

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Keller Williams’ Julia Lashay Israel offers a glossary to help you navigate the complex landscape of fair housing regulations and provide fair and equal service to all clients. Continue reading →

Guidance or steering? Red flags of giving professional advice

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Understanding the difference between steering and providing thoughtful and meaningful advice and guidance to clients is essential for navigating the future of real estate, mega team leader Carl Medford writes. Continue reading →

What should I tell clients? Question leads to free-for-all at NAR midyear

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May 6 remarks from Anthony Lamacchia spurred at least one NAR midyear attendee to leave the MLS Forum in protest, others to hurl steering accusations, and NAR’s senior counsel to intervene. Continue reading →

April is Fair Housing Month. How to handle a sensitive topic with grace

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As real estate professionals, we are often our clients’ first and sole trusted advisers, writes Dr. Lee Davenport. It’s key that we proactively “school” them on what fairness in real estate looks like. Continue reading →

Moehrl attorney: Market shift after NAR settlement ‘will take time’

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Robby Braun, partner at Cohen Milstein Sellers & Toll, addresses “misconceptions” about the NAR deal’s impact and says Realtors who try to ignore the changes “will get left behind.” Continue reading →

The real estate agent’s ultimate guide to fair housing

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Real estate agents play a vital role in creating a fair and inclusive housing market, writes Julia Lashay Israel. By understanding and adhering to fair housing laws, agents contribute to eliminating discrimination and promoting equal opportunities for … Continue reading →

Agents steer buyers to homes with better commissions, study claims

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The study by a trio of researchers analyzed hundreds of thousands of listings and found that those offering lower commissions to buyers’ agents received less attention and took longer to sell. Continue reading →

Do you recognize housing discrimination when you see it?

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Safe, affordable housing should be accessible for everyone, writes new contributor Nora Crosthwaite. As Realtors, our responsibility is to our clients, no matter who they are. Continue reading →