When comparing top performers to struggling agents, Jimmy Burgess sees three general mindset snags that flailing agents cannot get past, so they just stop. Consider how you respond to these three challenges. Continue reading
Are rising housing prices a bad thing? Consumers think so. It’s critical real estate agents agents understand and can explain what that means for clients, the industry and the economy. Continue reading
Tami Pardee and Aaron Kirman are two of luxury real estate’s top producers, and they are sharing their success secrets on how to navigate tricky conversations, get your sellers to price the home right, and manage expectations with your clients througho… Continue reading
If you want to level up in 2022, first, slow down. Think carefully about the past year — what worked, what didn’t, what could’ve used a little improvement — and then start carving your path to growth one step at a time. Continue reading
How can luxury agents differentiate themselves through marketing? That’s what we’re hoping you’ll help us answer this week. What do you think is the No. 1, most effective and tried-and-true tip when it comes to marketing luxury listings? Continue reading
Agents flock to Facebook groups in search of answers in overcoming commission objections only to find a lot of useless chatter. Jay Thompson breaks down why some of the most common objection handlers are ineffective and shares the best response ever.
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Listing not getting enough traction? Well, the good news is that there’s a buyer out there for every home. Sometimes, all you need to do is freshen up the photography, copy and marketing. Here are a few tips to consider. Continue reading
From leveraging Instagram’s nifty Reels feature to introducing interactive floor plans, here’s how our readers are spicing up their marketing plans for 2022. Continue reading
Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how former pilot Matt Dolan learned that when it comes to real estate, every deal has its own potential. Continue reading
If you’re thinking through your marketing plan for next year, CMO Kristen Diamond dishes on how she’s thinking about her real estate marketing plan in 2022 to help you craft yours. Continue reading