The handwritten note how-to every real estate agent needs

Here, you’ll find the elements of a quality handwritten note and how to easily format them using examples — plus five common real estate scenarios and the templates you’ll want to steal over and over again to show your gratitude. Continue reading

The Real Word: What the DOJ-NAR battle means for agents

In this edition of The Real Word, Byron Lazine and Nicole White discuss the DOJ withdrawing its settlement offer to NAR, the first state in the U.S. to ban homebuyer love letters, and a study that shows what the majority of real estate listings are lac… Continue reading

It’s a jungle out there: 4 tips for mentally preparing buyers

From coaching buyers on how to best present an offer to instilling trust in the process, mentally preparing buyers on what to expect is one of the most crucial jobs an agent will have throughout a client’s journey. Continue reading

When information is readily available, what’s an agent’s value?

In today’s information era, you should stop trying to compete with Google, and instead, showcase your experiential knowledge, principles and competency. That’s what will truly set you apart. Continue reading

How to train your team to speak to its value

Training your agents to speak about the value of your real estate company will help the entire team grow faster — and that is good value for everyone. Here’s how to do it. Continue reading

Pulse: What’s your biggest agent pet peeve right now?

This week, we’re inviting you to share your pet peeves — things other agents do that make you just want to pull your hair out. What are some irritating habits and behaviors you’re seeing today? Continue reading

Find the right broker: 4 essential traits to look for

Choosing a brokerage is about so much more than money or splits. Having a broker who embodies these crucial traits could make the difference between your success or failure in this business. Continue reading

Lesson Learned: Always be open to learning something new

Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how this award-winning Queens New York real estate agent takes a scholarly approach to the practice of real estate…. Continue reading

Why banning buyer love letters is the right step forward

This week, Oregon became the first U.S. state to ban buyer love letters officially. This is a massive win for those of us in housing who support anti-discrimination and are fair housing advocates, and it could be a major victory for the industry as a w… Continue reading