Here’s how I generated $11M in listings — in 3 months

Despite the lack of inventory and the hyper-competitive market, agents who implement this simple strategy can generate listings now and return business down the road. Continue reading

The Real Word: Which markets saw the largest inflow of new homebuyers?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss mortgage changes for vacation homes, how many Americans moved during the pandemic and videos every … Continue reading

9 listing presentation mistakes you can’t afford to make

Today’s tight inventory environment means that agents can’t afford not to win a listing. Here are nine mistakes agents commonly make and how to avoid them. Continue reading

4 client questions every team member should be prepared to answer

How you respond to clients matters. When you can answer their questions with confidence and clarity, they will put their trust in you and your team to do the best job possible. Here are a few common questions clients will — at one point or another — as… Continue reading

Know your numbers! How to be more accountable for your team’s financials

Most team leaders think they know their numbers, but the reality is that we’re not as clear on them as we think we are. We have a general idea, but that’s not good enough. Here are the numbers you really need to pay attention to and why they’re so crit… Continue reading

How authentic leadership fosters an attractive culture

The strongest influence on an organization’s culture will unquestionably be the leader’s motives, intent, character, style, personality and passion. Here’s why it’s important to foster a first-rate business culture — and how to do it. Continue reading

Put branding first! How to build a business that attracts growth

If you want to recruit better talent and more clients who want to with your team, focus on building your master brand first. Here’s how to do that. Continue reading

Pulse: What client objections are you hearing most this spring?

This week, we want to explore some of the most pressing concerns clients are raising in this red-hot spring market. Just as importantly, we also want to know how you’re responding to them. Continue reading

3 reasons Instagram isn’t working for you (and what to do)

To effectively increase your brand awareness and position yourself as the go-to authority in your market, watch out for these common Instagram turn-offs and avoid them yourself. Continue reading