How to talk to clients about iBuyers

Everyone’s abuzz about iBuyers and their threat to the real estate industry. But the reality behind the hype is more complex, as a couple of recent news stories show. Here are three quick ideas on how to use these stories to highlight your own value as… Continue reading

How to be a rock for clients when things get shaky

In light of the recent earthquakes in Southern California, there is no better time to remind ourselves of the ways in which we can educate, provide referrals and solidify client relationships on a grand scale. Here are four ideas on how to help clients… Continue reading

How to create the ultimate comparative market analysis for your sellers 

Pricing a home is no delicate matter. The data can be overwhelming. But the right tech tools can enable you and your clients to wrangle all that information and come to a rational agreement on how the property should be priced — if you have a compellin… Continue reading

Indie vs. franchise: Which brokerage is best for you?

In the age-old debate of franchise versus indie, the answer lies in vision, priorities and values. Regular contributor Troy Palmquist breaks down the pros and cons of each. Continue reading

Indie vs. franchise: Which brokerage is best for you?

In the age-old debate of franchise versus indie, the answer lies in vision, priorities and values. Regular contributor Troy Palmquist breaks down the pros and cons of each. Continue reading

What is company culture? An indie broker-owner gives his 2 cents

Regardless of what type of brokerage you belong to, culture makes a big difference in how a business operates. In fact, a company’s culture can make or break its success. How do you find a culture that’s right for you? Regular Inman contributor and ind… Continue reading

Why indie brokers should take back the search

Until recently, regular Inman contributor and indie broker Troy Palmquist thought using a branded app was a luxury. But after a conversation and some research, he’s opened his eyes to the possibility of white-labeled tech and the benefits that far outw… Continue reading

3 reasons listing agents should attend appraisals

A recent experience made regular contributor Troy Palmquist wonder: How many listing agents show up to appraisals? Here’s why he thinks it’s worth popping into the appraisal on your sellers’ behalf. Continue reading